The Viral Thinking (Re)Design

As you might well know I keep myself busy with a vari­ety of excit­ing entre­pre­neur­ial projects that seem to branch off in sev­eral dif­fer­ent direc­tions orbit­ing around design. With all of that going on in my life it seemed obvi­ous that I would need a place to share my dis­cov­ery with the rest of you, so I cre­ated Viral Thinking… A Place for Entre­pre­neurs. As I began to real­ize that my entre­pre­neur­ial tree was once again sprout­ing in a new direc­tion with the cre­ation of Papertree Design it seemed nec­es­sary that the Viral Think­ing theme be cre­ated by it’s owner, this sup­posed web designer. As a side note here, I still very much enjoy the simple beauty of the Mod­i­cus Theme cre­ated by Upstart Blog­ger which is why I choose to remain simple and clean with the new VIral theme.

Moving on to the theme cre­ation. As I have lately emmersed myself in the explo­ration of typog­ra­phy and grid layout sys­tems, i decided to create this theme as sort of an exper­i­ment in both. I feel that I have done quite a good job at effec­tively using both and I am very happy with the end result. To me I see a clean and well orga­nized layout that draws atten­tion to the pur­pose of the site and that is the knowl­edge that I hope to share through writ­ing. You will find no fancy gra­di­ents or flashy web 2.0 effects with this one, just simple yet beau­ti­ful layout.

My second hope for this theme was to improve my stand­ing in the search engines through opti­miza­tion. Ulti­mately your con­tent plays the lead­ing role, because with­out it there would be noth­ing to index your site for, how­ever there are simple tac­tics that I hoped to incor­po­rate to cap­i­tal­ize on that con­tent. What I hoped to have done is improve the flow in how that con­tent is found. I will con­tinue to tweak and exper­i­ment as the theme devel­ops and more than likely doc­u­ment the process on the blog itself.

So that is the new Viral (re)design in a nut­shell, I encour­age you to visit the site and share your honest opin­ion. There is always room for improvement.