The want and the need for a proper “Papertree” logo is something that has long been on my mind. I have managed to come this far with no substantial or memorable visual branding beyond my website of course. However as I started to regroup this past month and look towards the future of Papertree it once again crept to the forefront.
I am fascinated and amazed by logo design. The beauty that a talented logo designer can create inspires me. I read them, I study their work and I try to listen when they so go out and buy this book or practice this. I would love to one day consider myself capable of creating a logo that could be classified as great, but a logo designer I am not. ( I will however, in the near future share with you some of my attempts.)
So why when in most cases I would attempt to avoid creating the logo for another would I think it a good idea to create my own? Two very simple reasons. One I think that in creating my logo it will help to push me to learn about the logo design process. Two, this is personal. Papertree Design and I are one and the same, it is part of who I am and thus I wanted the challenge to be my own.
Moving On – Here’s A Bit of History
Papertree Design was born while in transition from one “job” to the next. It was the start of another branch of my life so to speak. The name itself was one of those things that just kind of crept up and hit me all of the sudden and just seemed to fit. It was the calm of the unknown ahead and the strength to overcome the challenges. Most of all it was simple.
Approaching the logo for the first time I new that I wanted something memorable, hopefully timeless and if at all possible something that would appeal to a variety of clients and audiences. It was also important that it was simple, representative of the name itself. The type was more important to me than that mark and thus I wanted something that could act on it’s own.
After months of using a simple Georgia typeface on my site, several sketches, a number of illustrator docs and even a business card composed of the bits and pieces, I finally created a unified whole that I am very happy with. I had planned to write a bit more about the inspiration and the steps I took in creating it as an unseasoned logo designer, but I decided that this article is better split into a few and I was just to excited to hold out. So here is the final revision of the new Papertree Logo.
Please feel free to comment or critique as I am not opposed to further revision! In the near future I will be outlining my process for creating the logo as well as sharing with you some very important inspiration in my quest to design a new logo. (Complete with sketches, trials, the whole nine)
I think you have a great lead on your logo. I am a graphic designer and did some logo designing (sample at http://www.coolwatermindbody.com) I like all your post and refer to it as my daily newspaper. I am still new with freelancing and your blog is just what I needed. Thanks! Back to your logo, I admire how you put it all together. The balance of letters and graphic you used is good. It looks neat which I think reflects your personality. I don’t know you personally but reading your contents reflects that you know what you are doing and that you mean business just as your logo. My only suggestions is you might want t o replace ” A SMALL CREATIVE COMPANY” into a tag line or something that is catchy yet describes your company. Whenever I do design I always put myself into my clients position in order for me to come up with an idea or design. In here, I think and in my opinion it doesn’t feel right that you have that line in there. I think that it’s something that you put in a paper as a further description of your company. I hope this helps… Thanks again and good luck with your logo.