The Take Action Tour website was the second in a “series” of re-designs I have undertook with Hopeless Records. The first site, the home of Hopeless Records is where the majority of the major design decisions took place with the follow on sites easily conforming to some of the original decisions we made.
Hopeless records came to me with a WordPress template that they really liked for both layout and functionality based on their goals with the re-design. Their goals being to share fun and enjoyable information relevant to their fans and the bands that they represent. Visual and video was to play a major role in the presentation of content and thus we needed a simple yet easily customizable layout that would lead to an organized presentation.
We took the original template and added a large visually appealing feature presentation area, big thumbnails and the various sidebar and footer elements that lead fans to easily get involved in spreading the Hopeless message.
The Take Action Tour site was built to showcase and spread awareness of this signature Hopeless Records/Sub City event, that has helped to bring close to “2 million dollars donated to over 50 non-profit organizations”.
As always it was a pleasure working with Hopeless Records to bring this site to life, I look forward to more collaborations in the future.
