Whether you want to call it a problem or not, I think it is an interesting situation we all run into from time to time. Just why is there such a huge gap between the pricing of the freelancer when compared to the pricing of a small design studio? On the other end of the spectrum why is there always another out there willing to do the same work for dirt cheap well below average prices?
Keeping all of the quality factors on the same playing field and adjusting for the obvious overhead costs that come with a small/medium size design agency, should there be such a large gap in the pricing? What have we done as a whole to lead clients to expect such a large gap?
Interesting and thought provoking article that needs to be put on your “to read” list.
Something’s rotten in the state of freelance graphic design