Over two months ago this site was redesigned, you are currently viewing that redesign and it is something I wasn’t overly thrilled about after I allowed it to settle in. (If you like you can read my critique here, yes I critiqued my own design and I wasn’t gentle about it.) Any way the minute it hit me that it wasn’t a good representation of Papertree Design I put the pencil to the paper and started planning the next steps.

It’s been an exciting but rough few months since that time. Turns out I was fairly spot on when it came to my critique as I have noticed a substantial drop off of new project enquires when compared to previous months among various other metrics. Hey we all make mistakes, at least I am willing to make them on my own dime rather than on that of my clients. It’s been a bit rough to hold myself back from moving too hastily in this current redesign we are working on for the simple reason that I know it needs a change. But I have managed to make the time and hold myself back, do this properly.

The process itself has led to quite a few interesting discoveries and new plans for the future of Papertree. What it has become is not only a site redesign but more of a total rebrand that will allow Papertree to progress into the year ahead.

For now I will have to continue to wait while it goes through some of the final checks and developments but here are a few sneak peak screenshots for your enjoyment.

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