A Follow Up to “Experimenting With SEO Technique”

About a month ago I wrote an arti­cle on Wauke­sha Web Designer, regard­ing some exper­i­men­ta­tion I had been doing with SEO and I felt that it was time to do a brief follow up to that. Part of my exper­i­ment was to gain a better under­stand­ing of how impor­tant it is to focus and target your key­words when devel­op­ing an SEO strat­egy. To my delight I have man­aged to make quite a bit of head­way in the search engines for the par­tic­u­lar key­words I had been tar­get­ing. If you would like to get a better under­stand­ing of what I set out to do and how I planned to do it I sug­gest read­ing the orig­i­nal arti­cle “Exper­i­ment­ing With SEO Tech­nique“.

When I set out to create this cam­paign I was very focused on one par­tic­u­lar area or target market. Now of course I would have no issue with offer­ing my ser­vice to busi­nesses and indi­vid­u­als out­side of my imme­di­ate market area, but I felt that it made sense to start close and build a foun­da­tion I could expand upon in the future. As stated in the arti­cle, part of my tech­nique was to create arti­cles and static pages that had a well designed struc­ture to them a sort of trickle down effect. I started with a good focused title and worked my way down, being sure to reit­er­ate my pur­pose within the first few sen­tences of text. For some this is very obvi­ous, but how many of us actu­ally pay atten­tion to why this is impor­tant? I then con­tin­ued with each arti­cle and page, remain­ing focused on it’s orig­i­nal inten­tion, paying close atten­tion to a small number of key­words and never stray­ing to far off course. (A unfor­tu­nate prob­lem of mine and one that shows in my past writ­ing.) Once I had some decent con­tent gen­er­ated I started to focus on how my site might get found out­side of normal search because I new that this was impor­tant to climb­ing in the ranks. Now with­out get­ting to much into link­ing strat­egy I will say that I con­tinue to “market” myself and my ser­vices through inter­ac­tion with the com­mu­nity both online and off. I point out here that the key to this is inter­ac­tion. People are con­stantly bom­barded with mar­ket­ing pitches and catchy one liners so go beyond that and make your­self, your ser­vices and your knowl­edge valu­able. The more valu­able the infor­ma­tion or ser­vice you pro­vide, the more likely some­one is to pass it on to others, whether it be through the form of a direct link or a com­pli­men­tary nod in your direction.

I plan to con­tinue my exper­i­men­ta­tion, slowly expand­ing my focus little by little to reach a broader market and in doing so I will always reveal my dis­cov­ery but in the mean time I sug­gest read­ing through that arti­cle and start to think about your own strat­egy. I am no expert but so far I have seen very promis­ing results.